About Us 
Wise F&I grew out of a long standing commitment to provide valuable protection to individuals and families - helping them to protect their most valuable assets from unforeseen loss.  Our lineage can be traced to our original founder Richard (R.D.) Croak – who, after leaving his presidency at American Banker's, developed Reinsurance Associates, Inc.. He introduced GAP protection to the American market over 20 years ago, growing and developing into the industry leading Gapwise protection.  From this foundation, Wise F&I has grown, with pride - delivering the most comprehensive automotive finance and insurance products available today.  We believe in giving consumers the best protection possible when it comes to their most valuable assets. 

Wise F&I supports and administers a complimentary suite of automotive finance and insurance products – including Identity Theft Protection, GAP, Vehicle Protection, and Wise Compliance training.  Our products are marketed primarily through finance and insurance brokers to automotive dealers and lenders.  Collectively, these agents, dealers and lenders make up our winning team of business partners – each member being critical to the success of their teammates.  With over 20 years of experience administering these products, Wise F&I has developed the F&I solutions required for success in today’s marketplace.  Learn More 

Contact Us today or Click Here to obtain more information – including our product-specific marketing kits. 

Would you like to see the current edition of our newsletter, "The Wisette?" Just click here to view past and present editions.
Business Partners...

Member area coming soon!
Click here for a sneak peak at the information our member area will provide.

We'd love to hear from you. Please click here to fill out our product information request form.

 
Wise F&I Menu System
This innovative system provides clients with a web-based sales solution. The menu product display makes it easy for clients to quickly and accurately sell products such as GAP, warranties, Identity Theft protection, theft deterrent protection and other after-market products. Our proprietary software, Wise F&I Menu System, is designed to reduce costs, increase profits and expand markets for our clients.

Find out more about our Wise F&I Menu System